Mar 8, 2010

Facebook yes, smart phones maybe

Only 55% of boomers consider their mobile phone a necessity, a number which would shock my children, for whom it is an appendage.

This same group also is slow to adopt mobile Internet technology. The good news we're getting on board, but like everything else, more slowly.

Yet older users are joining Facebook in record numbers, even outnumbering high school students on the site. When I saw that I told me kids it's time to find something new. So why is Facebook popular? It could be find old high school classmates, or to see photos and videos of friends and family.

A few key stats from eMarketer's report:
  • 85% of baby boomers own a mobile phone, but the majority own feature phones (non-smartphones)
  • 55% consider their mobile phone a necessity
  • Boomers make up only 19.6% of touchscreen phone users
  • Boomers make up only 21.1% of smartscreen phone users
  • Younger boomers (ages 45-54) are more likely to own a smartphone or touchscreen phone than older boomers

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