Dec 23, 2009
Slow down Tweeters
Dec 15, 2009
Put 'em through the buzz saw (2)
1. Strategic.
2. Solution.
3. End-to-end.
Dec 9, 2009
Put 'em through the buzz saw
Key. Key messages. Key initiatives. Key priorities.
Absolutely. Just say yes.
Moving (or going) forward. Is there any other way?
What are your candidates?
Nov 17, 2009
5 more power writing tips
2. Tell a good story. People like to read about people; they don't want to read about programs, processes or policies.
3. Find some interesting voices. Make sure your interesting people say interesting things.
4. Take some chances. People want to be entertained as well as informed. Have some fun.
5. Rewrite everything. Write it, revise it, write it again.
Nov 10, 2009
What's in a word? Plenty
1. Push for specificity. Corporate writing is generally too vague, so you should invoke E.B. White's Rule No. 16 from The Elements of Style: "Prefer the specific to the general, the definite to the vague, the concrete to the abstract." Instead of the abstract, demand writing that is about something we can grasp. Focus on the interesting, not the mundane.
2. Use more words. There's a bunch out there waiting to be plucked from obscurity and entered into the corporate lexicon. Companies use the same words over and over, and many of them have lost their meaning. If everything is strategic, then what isn't? We are stuck in the language of corporate life. English gives us anywhere from 250,000 to 1 million words to express ourselves, but it feels like most companies keep using the same 12.
3. Find better verbs. This is where the language really fails most corporations. Companies talk to each other, and their customers, in stilted, dry language; and verbs are the biggest culprit. Strong verbs drive sentences; dull verbs slow them to a crawl. The problem is that companies are using the same verbs to explain everything. We're leveraging our synergies. We're implementing core competencies. Use action-oriented verbs that paint a picture.
4. Pursue the active voice. Make it a rule that writers turn their sentences around and focus on the subject+strong verb+object construction. Active writing is faster and cleaner, and it requires fewer words. This one simple act instantly lifts your writing out of its lethargy.
5. Omit needless words. Not only are we choosing the wrong words or the same words, we're using too damn many of them. Most corporate writing could stand a decent haircut. Here's a little test: Count the number of words in your story, print it out and then cut it by 10 percent. Don't take out any useful detail or information; remove only words that didn't have to be there in the first place. Then, take a hard look at your first sentence. Make it shorter.
Nov 5, 2009
Multitasking fuels your brain
Multi-tasking -- updating Twitter status, instant-messaging friends, or answering text messages and e-mails while doing something else stimulates new patterns of sequential processing. In short, networking online is at least acting as a brain innovator, promoting new paths of discovery and interactivity in the brain, researchers say.
Maybe all that juggling is paying off.
Oct 23, 2009
Yeah, but what do I get out of it?
A study conducted by Kelly Services, a world leader in workforce management services, outlined a global shift in workforce dynamics driven not by pay, but by a desire for fulfilling jobs.
- 51% of Gen Y responders are prepared to accept a lower wage or lesser role if their work contributes to something more important or meaningful.
- 62% of Gen X plan to look for a new job within a year.
- 46% of baby boomers, 35% of Gen Y, and 42% of Gen X say their career goals are not being advanced in their current job.
The overriding theme is people want their jobs to provide a degree of emotional fulfillment, even if it means sacrificing money and status to achieve it. Various employee types and motivation:
- Recognition for work and time structure.
- Recognition of their values and conviction, and are engaged by knowing their opinions matter, their conviction is respected, and that the mission of the organization is being upheld.
- Playful contact, preferring that their interactions be upbeat, fun, and stimulating.
- Knowing that they are unconditionally valued as a person.
- Solitude
- Lots of action in a short timeframe.
Oct 20, 2009
For effective solutioning, you gotta orientate
We all suffer through poorly written internal communication demonstrating the author has fallen in love with bizspeak, where perfectly useful words have been misappropriated for a new use.
How does this descent into indecipherable acronyms and meaningless jargon happen?
Lynn Espinoza, the president of Speak! Communications, suggests it’s because every company has both its own culture and its own language. We all move so fast that it’s more efficient to develop corporate shorthand. These short-hand references are meaningless to the outside world but well understood within the corporate micro-culture.
That works to a point, she says, but says the rationale doesn’t work for the awful jargon, however. Upper management uses jargon to sound powerful; lower levels use it to sound important, she argues.
Whatever the rationale, it impedes effective communication, both oral and improvement. And if we don’t each make an effort to get back to basic English, we’ll be doomed to read pronouncements such as: "It's all a matter of the specifics of who you're looking at and what you're talking to depending on where you are in the world."
Your favorite words or phrases?
Oct 14, 2009
Further, the WSJ says this " promises to profoundly rewrite the way we communicate — in ways we can only begin to imagine." There's usually several reasons behind a technology shift, but the article suggests the "always-on connection" created a host of new ways to communicate that are much faster and more fun than e-mail.
Fun and immediacy are great, but are we losing a sense of proportion and context? Sheer speed can overwhelm us with information, and demand hasty reaction or response. We may also lose some personal touch when we don't use e-mail.
It always seems to come down to moderation. Everything has a place, but there's no one solution.
Oct 8, 2009
Why we have trouble juggling
A growing body of studies suggest that juggling se
The reason, researchers say, is that the brain can effectively perform only one difficult task at a time. A
UCLA researchers us
But when that person multitasks — like trying to learn something new while driving — the brain relies more on the striatum, a part of the brain us
The researchers conclud
“The brain is fundamentally built to unitask,” says Clifford Nass, a communications professor at Stanford.
And here's another sobering thought. Research shows that the brains of heavy multitaskers can become so accustom
Oct 5, 2009
This is your life
Sep 29, 2009
Take the bull by the hand
See if these don't help when you solution a problem.
Sep 23, 2009
Unhealthy news
Sep 11, 2009
We interrupt to bring you news
Stanford University researchers published a study showing heavy multitaskers perform badly in a variety of tasks. They don’t focus as well as non-multitaskers. They’re more distractible. They’re weaker at shifting from one task to another and at organizing information. They are, as a matter of fact, worse at multitasking.
Is this really news to anyone, or do some rationalize they do it well? Turns out it really is news. The researchers set out to identify the unusual cognitive gifts multitaskers possessed that made them so successful at multitasking.
They’re still looking.
“Multitaskers were just lousy at everything,” said Clifford I. Nass, a professor of communication at Stanford and one of the study’s investigators. “It was a complete and total shock to me. I was sure they had some secret ability. But it turns out that high multitaskers are suckers for irrelevancy.”
The study tested 100 college students rated high or low multitaskers. Experimenters monitored the students’ focus, memory and distractibility with a series of electronic images of different-colored shapes, letters and numbers.
The study’s results were so strong and unexpected that the researchers are planning a series of follow-up experiments. “It keeps me up late at night,” Professor Nass said. “I worry about both the short-term and long-term effects of multitasking. We’re going to be testing the heck out of high and low multitaskers.”
Experts say we don’t really multi-task, but constantly stop one activity to take on another – who can answer an instant message while carrying on a conversation? Is there a tipping point when we recognize we can’t keep up with IM, Twitter, texting and e-mail?
“The core of the problem,” Professor Nass said, is that the multitaskers “think they’re great at what they do; and they’ve convinced everybody else they’re good at it, too.”
Count me in the group that knows it isn’t.
Sep 10, 2009
Solutioning, if only I can orientate
We all suffer through poorly written internal communication demonstrating the author has fallen in love with bizspeak, where perfectly useful words have been misappropriated for a new use.
How does this descent into undecipherable acronyms and meaningless jargon happen?
Lynn Espinoza, the president of Speak! Communications, suggests it’s because every company has both its own culture and its own language. We all move so fast that it’s more efficient to develop corporate shorthand. These short-hand references are meaningless to the outside world but well understood within the corporate micro-culture.
That works to a point, she says, but says the rationale doesn’t work for the awful jargon, however. Upper management uses jargon to sound powerful; lower levels use it to sound important, she argues.
Whatever the rationale, it impedes effective communication, both oral and improvement. And if we don’t each make an effort to get back to basic English, we’ll be doomed to read pronouncements such as: "It's all a matter of the specifics of who you're looking at and what you're talking to depending on where you are in the world."
Your favorite words or phrases?
Sep 6, 2009
7 Twitter facts that may interest only me
- 5% of users account for 75% of all activity, and 10% of users account for 86%
21% of Twitter accounts are empty placeholders. These are the percentage of Twitter accounts that have never posted a single tweet.
Nearly 94% of all Twitter accounts have less than 100 followers.
March and April of 2009 were the tipping point for Twitter. During these months, Ashton Kutcher launched his quest to get to 1 million followers faster than CNN and Oprah started using Twitter.
150 followers is the magic number. Twitter users tend to " follow back" all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically.
Half of all Twitter users are not " active."
Tuesday is the most active Twitter day. Tuesday stands out as the most popular day for tweets and re-tweets, followed by Wednesday and Friday.
Yeah, but what do I get out of it?
51% of Gen Y responders are prepared to accept a lower wage or lesser role if their work contributes to something more important or meaningful.
62% of Gen X plan to look for a new job within a year.
46% of baby boomers, 35% of Gen Y, and 42% of Gen X say their career goals are not being advanced in their current job.
Recognition for work and time structure.
Recognition of their values and conviction, and are engaged by knowing their opinions matter, their conviction is respected, and that the mission of the organization is being upheld.
Playful contact, preferring that their interactions be upbeat, fun, and stimulating.
Knowing that they are unconditionally valued as a person.
Solitude
Lots of action in a short timeframe.